Extensis now has over 100 employees, making it one of the biggest pure-play DAM companies in the industry.ĭespite this significant market presence for 20+ years, the company has been slow to innovate and support larger implementations. ![]() Similar to early versions of Canto Cumulus, Portfolio was in the category of what I like to refer to as "iPhoto on steroids."Ī step up from what came with your Mac iOS, and priced at less than $1,000 per user, these early workgroup DAM solutions were the first to enable marketing, branding, and creative teams to share, find, and transform assets.ĭAM is very different now the low-fi, small workgroup DAM scenario that exists simply to establish a searchable "one version of the truth" - while still relevant - now at minimum requires teams to share and distribute beyond their own small teams to the broader enterprise, partners, and directly to customers.Īlthough Portfolio still mostly supports workgroup / departmental use cases, the product and the company have come a long way since their early days. ![]() Extensis Portfolio was one of the first software products to carry the DAM classification moniker.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |